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This is a home-based business. Equipment, tools and chemicals can be stored in an 8’x10’ shed. Parking will be required for 2 vehicles. (Home Based)
The business targets and attracts customers in South Arlington and Mansfield. The swimming pool service industry is very competitive. There are several other companies competing in the local market (estimated and more than 10+). However, the Seller feels that the competition is unable to provide the same small town company culture and reputable repairs & renovations that this business provides. Despite the presence of competitors, the business has continued to thrive and can significantly grow. Advantages over Major Competitors 1) Smaller chain of command, 2) Highly Evolved Marketing Plan, 3) Low Overhead. Barriers to Competition: 1) Time and investment to acquire new customers, 2) Knowledge & Understanding of Swimming Pools, 3) Swimming Pool Equipment repair and knowledge, 4) Competent, experienced Subcontractors.
The primary marketing strategy is target marketing through direct mail, pay per click advertising and SEO for customers with swimming pools in the service area of South Arlington and Mansfield. The marketing plan was designed and executed by the owner and is specifically tailored to obtain premium customers. Leads are generated through website, SEO activities and referrals. Sales of weekly service customer leads are primarily via phone calls. The key opportunities for sales growth revolve around marketing the current service area, expanding the service area, and staying in close contact with current customers’ renovation needs. The owner suspended the marketing program in June 2015 as the business continued to profitably grow. Profitability will continue to increase by actively adding recurring service customers. As recurring service customers increase, repairs and renovations follow suit. A new, energetic owner can further increase sales & profits in many ways. 1. Business is running at only 75% capacity. Adding additional pools to the service route could rapidly improve sales, 2. Restart marketing program and focus on adding premium weekly pool service customers, 3. Market to Seller’s direct mail list. The Seller created the list with well-thought parameters to reel in the top tier customers, 4. Pursue pool remodel work using Seller’s excel estimating models. Seller estimates that $200k can be sold in 2017, 5. Add a repair technician to do exclusively do home warranty work. Seller estimates this will add up to $750 per day in service calls, 6. Add repair tech and service vehicle as new business grows, 7. Expand marketing to adjacent areas of Fort Worth, Burleson, Grand Prairie, etc
1FT + 6 IC's
Seller will train purchaser for 4 weeks included with the purchase price. Seller is willing to provide consulting, beyond initial training at mutually agreeable compensation for a finite period.
Price $124,900 ALL-CASH or $200K with $75k down and $125k seller-financing
Seller wishes to exit maintenance and expand into NEW pool construction